The weekend rush—filled with fully-booked rooms, happy guests, and the thrill of activity—is what every resort craves. But what if every day felt like a weekend? Turning those midweek lulls into high-traffic days can seem challenging, but with the right strategies, it’s absolutely achievable! Let’s explore how to boost your resort bookings throughout the week, giving that weekend vibe seven days a week.
1. Exclusive Midweek Packages & Discounts 🎁
One of the easiest ways to encourage guests to book during the week is by offering something they can’t get on the weekend—discounts! However, don’t just offer a basic deal. Think exclusive. Create special midweek packages that offer more value, like an extra night for free, complimentary meals, or a discounted spa treatment.
Tip: Frame these deals as “limited-time” offers to create urgency. Position the midweek stay as a more relaxed, peaceful getaway versus the hustle of the weekend.
2. Workcation Offers 💻🏖️
The work-from-anywhere culture has exploded, and resorts are perfectly positioned to cater to it. Transform your resort into a desirable workcation destination by providing high-speed Wi-Fi, comfortable workspaces, and productivity packages. Guests can work during the day and unwind at your beautiful resort in the evening.
Pro move: Offer “WFH Amenities”—a free morning coffee, business services like printing, or access to quieter zones to entice remote workers. You can even host networking events midweek for digital nomads!
3. Engage Local Businesses for Corporate Retreats 🏢➡️🏖️
Corporate retreats don’t have to be limited to weekends. Partner with local businesses and organizations to host midweek corporate team-building events, leadership retreats, or training programs at your resort. Offer group packages that provide companies with everything from accommodation to meeting spaces and recreational activities.
Bonus: Incorporate wellness activities into the retreats—such as yoga or meditation sessions—that will have attendees coming back for personal visits, too.
4. Themed Midweek Events & Activities 🎉
Breathe life into the week by hosting special themed events that guests simply cannot resist. Whether it’s a culinary night, a midweek wine tasting, or a Tuesday trivia contest, give potential guests a reason to visit beyond the usual weekend trip.
Ideas:
Tuesday Trivia & Tapas: Combine delicious small plates with a fun trivia night.
Wellness Wednesdays: Offer yoga, guided meditation, or spa specials.
Midweek Music Fests: Hire local bands or solo performers to entertain guests midweek.
5. Last-Minute Deals and Flash Sales ⏳
For those spontaneous travelers, last-minute deals can be the perfect incentive to book midweek. Create flash sales for guests within driving distance, offering discounts for booking within 24-48 hours.
Hot Tip: Target these deals via SMS or email marketing to your loyalty program members, giving them that “insider” feeling. These flash sales can fill rooms fast!
6. Boost Your SEO with ‘Midweek Stays’ Keywords 🖥️
Your potential midweek guests are searching online for deals, and your resort needs to be front and center. Work on optimizing your website and ads with keywords like “midweek getaways,” “weekday stay deals,” or “quiet weekday retreats.”
Extra Boost: Write blogs that highlight the advantages of midweek stays. Discuss fewer crowds, more personalized attention, and quieter environments. Don’t forget to post these across your social media channels for visibility!
7. Loyalty Program Perks for Midweek Visits 🎉
Incentivize your existing loyal customers to visit during the week by offering them exclusive midweek perks. Early check-ins, late checkouts, or room upgrades just for visiting Monday through Thursday can add an extra push for those who are on the fence about booking midweek stays.
Pro Tip: Make sure to follow up post-stay with personalized offers to encourage repeat visits.
8. Target Families with School-Aged Kids (During School Breaks) 🏖️👨👩👧👦
When school is out, family vacations aren’t just for the weekends. Tap into that market by offering family-friendly midweek packages during school breaks.
Ideas: Add in free kids’ activities, family movie nights, or discounted rates for adjoining rooms. Parents will appreciate the ease of booking a midweek trip, and kids will love the excitement of midweek fun.
9. Get Creative with Influencers & Bloggers 📸🤳
Invite influencers or bloggers to stay at your resort during the week in exchange for coverage on their social media platforms. When their followers see your beautiful property in action midweek, they’ll be more likely to consider booking a stay themselves.
Pro Tip: Focus on influencers who specialize in travel, work-life balance, or wellness to target the right audience.
10. Focus on Wellness & Relaxation Marketing 🌿🧘
Weekdays can feel long and exhausting—so why not position your resort as the ultimate midweek escape for those seeking peace and relaxation? Promote weekday spa treatments, wellness programs, or serene nature-focused retreats to attract guests looking for an escape from their everyday routine.
Extra Tip: Market your weekday offerings as “Detox Days” or “Midweek Rejuvenation” to make it clear that visiting midweek offers relaxation that can’t be found in the weekend rush.
Conclusion: Make Every Day Feel Like a Vacation! 🌟
The secret to making your resort feel as lively on a Tuesday as it does on a Saturday? Creative offers, personalized experiences, and targeted marketing. By implementing these strategies, you can boost your bookings all week long and turn that typical weekend rush into a consistent flow of happy guests.
Ready to keep your resort buzzing seven days a week? Get in touch with Travel to Forget today to enhance your digital marketing strategy and fill your calendar with bookings from Monday to Sunday. 📈
